Why You Should Advertise on the Internet

y o u r M O N S E Y H O M E P A G E A d v e r t i s i n g

To maintain an entire electronic storefront on your MONSEY HOMEPAGE costs only $40 a month, regardless of the size of the site. This also includes free design and free maintenance (call for details).

You will have your own exclusive WWW address such as 'www.monseyny.com/stores/yourstore', so you can market and promote your site besides having the added advantage of being on your MONSEY HOMEPAGE.

If you order now, you'll receive free, a classified ad in the iMall, the largest retail Web site, currently with over 11 million hits (visits) per month.

B u s i n e s s o n t h e I n t e r n e t

The Internet is the fastest growing market in the world - the number of users has doubled in size each year for the past six years! Current estimates place the number of users at over 60 million people on this information superhighway. An Internet "shopping mall" would provide maximum visibility to a very large customer base. This customer base, according to a survey of Internet users, has an average annual income of between $50,000 - $60,000, mostly married, and nearly half have at least one child. This is an excellent target market for almost any product or service.

Businesses are establishing a presence on the Internet’s World Wide Web by the thousands, with more being added every day. John Patrick in IBM’s Multimedia Today magazine has said, "Not being present on the World Wide Web will soon be equivalent to not having a fax machine. In the not-too-distant future, not doing business on the World Wide Web will be equivalent to not doing business at all."

No matter what business you are in, the Internet is the medium that will provide you with the widest audience. 50 million of households in US own home computers, this number is expected to reach 70 million by the end of the century. Half of the computers in households are used for browsing on the internet. When you add to this number, the number of people who access the internet from their workplace, it is easy to see that, Internet is THE medium that will reach a truly vast audience.

If you are selling a product or a service, consider the following facts, and, you will see that Internet is the medium that will give you the maximum bang for your dollars.

Obtaining product information for purchases is one of the preferred activities on the Net. It is estimated that over 13% (7.8 million) of web surfers have purchased products and/or services over the Internet.

It is estimated that retail sales on the Net will total $7 billion annually by the year 2000 and that "business-to-business" trade on the Net could add up to 22 billion dollars a year.

A recent study by IBM (1995) suggests that online catalogs on the Internet can save firms up to 25% in processing costs and reduce cycle time by up to 62%.

Researchers have reported that net marketing may be more effective than marketing through traditional media. For example, one researcher suggests that marketing on the web results in ten times as many units sold as one-tenth the advertising budget.

I n t e r n e t A u d i e n c e

32%, or 57 million of people over the age of 16 have access to the Internet. 22%, or 48 million of total persons above the ages of 16 in US and Canada have used the Internet in the last three months. The typical surfer is in the age range of 18-35 years, with the average age close to 31 years.

On average internet surfers are upscale, with 25% earning in excess of $80,000, 50% are professional managers, and 64% have at least a college degree.

Males account for 66% of the internet user population, and account for 77% of Internet usage. It is estimated that by mid-1997, this group will consist of equal numbers of men and women.